HoneyBook is on a mission to support service-based small business owners with the tools they need to be successful and live a life built on passion and purpose.
Insight and capital to start
at.inc/ partners with you at your company’s earliest stages, supporting your mission with capital investment and hands-on guidance.
Together, we’ll make sure the ingredients for building momentum and creating world-class foundations to prosper and endure are intact.
Principles
test
- 01
We gain a deep understanding of the founder’s vision.
- 02
We don’t invest in product. We invest in people we admire and we back their mission 100%.
- 03
We roll up our sleeves and share the responsibility of building a dynamic, impactful company.
- 04
We act with total empathy for founders, LPs, and partners while maintaining the highest standards of integrity.
Companies
We lead with conviction and invest as early as the idea phase. We also backed some of the world's-best venture capital emerging managers.
/HoneyBook 🦄
Seed advisor turned investor
/Netlify 🦄
Lead investor - Seed
/Opendoor 🦄
Series B - SPV (IPO NASDAQ: OPEN)
/Placer 🦄
Seed & Series B
/Tipalti 🦄
Series B - SPV
/Disclosures
Lead investor - seed (Acq. by HomeLight 🦄)
/Cortex
Seed (Acq. by Databricks 🦄)
/Peer5
Seed (Acq. by Microsoft)
/TheWild
Seed (Acq. by Autodesk)
/BuildUp
Seed (Acq. by Stanley Black & Decker)
/Jolt
Seed (Acq. by Global University Systems GUS)
/Pluto
Seed (Acq. by Robinhood)
/Aptos
Seed
/Anno
Lead investor - Seed
/Avala
Seed
/Arya
Seed
/Bagel
Lead investor - Inception
/Balcony
Seed
/Beehive
Seed
/Benji
Lead investor - Inception
/Better Health
Seed
/Connie Health
Seed advisor turned investor
/CUPS
Seed
/Deeto
Seed
/Digma
Lead investor - Inception
/Dono
Seed
/Dynamic
Seed
/FormX
Inception
/Future Family
Seed
/GaeaStar
Seed
/Hypercore
Lead investor - Seed
/InCitu
Inception
/Inspirit
Seed
/Rotate
Lead investor - Inception
/SenseIP
Lead investor - Seed (Exited 2023)
/Shipin
Lead Investor - Seed
/Stack
Inception
/Wescover
Lead investor - Seed
/Wizco
Inception
/Catch Retail
Lead investor - Seed
The web is changing — it’s Netlify’s mission to make sure it changes for the better.
Opendoor mission is to empower everyone with the freedom to move.
Placer.ai is on a mission to provide everyone access to large scale consumer real-world behavior.
Transform the way your finance team works. Bring scale and efficiency to your business with fully-automated, end-to-end payables.
Streamline real estate transactions.
Cloud infrastructure for machine learning at scale Deploy, manage, and scale machine learning models in production.
Peer5, acquired by Microsoft, had built the foundation of what became Microsoft eCDN. In the period following the acquisition, this technology was integrated and launched as Microsoft eCDN, becoming generally available within a year post-acquisition.
Shorten the distance between ideas and shared experiences. TheWild, acquired by Autodesk, had built the foundation of what became WorkshpXR. In the period following the acquisition, this technology was integrated and launched as WorkshpXR, becoming generally available within a year post-acquisition.
Making easy to use collaboration tool for task management, punch list and inspections for construction, development and renovation.
Jolt is helping great people build a career in tech.
Bring your ideas to market, for free.
One device that integrates space-hardened compute, persistent comms, and cloud services into any satellite or spacecraft.
Annotate the web, with anyone, anywhere.
Avala’s mission is to provide every human being with access to economic opportunity.
Arya is reshaping the conversation around intimacy and sexuality, following in the footsteps of the recent shift in mental wellness, poised to become the next billion-dollar cornerstone in the global wellness market.
Product Intelligence for Go-To-Market teams to unlock the full revenue potential
See, hear and respond to what your people in the field are experiencing right now.
Beehive AI, the Qualitative Intelligence (QI) platform, is the scalable solution to answer the question of what motivates customers to act.
One Connection to the World of Reward Programs Instant, streamlined integration with loyalty programs with a few lines of code.
Better Health has a simple mission. We strive to digitize and modernize the antiquated medical supplies industry.
Help older Americans save money and get better care.
Everything you need to run your coffee shop.
Amplifying customers influence 10x by breaking down the logistical barriers.
Digma is on a mission to bring observability directly to the developer.
At Dono, we are on a mission to redefine real estate transactions by addressing the core challenge of uncertainty in property ownership. Our advanced data search platform, powered by generative AI, unlocks seamless access to billions of public records, transforming the way any RE company works.
Your wallet-based auth platform. A set of simple SDKs for beautiful, multi-chain login and onboarding flows.
FormX is bringing the construction industry into the 21st Century with its tech-driven, modular, and highly efficient solution for building the living and workspaces of the future.
Our mission is to help everyone build the family of their dreams by removing the barriers of accessing fertility treatment — cost and complexity.
Building technology to eliminate plastic waste
We’re on a mission to operationalize loan management. Flexibility, reliability, and speed should be the norm.
inCitu is on the mission to bring future cities to life through augmented reality (AR) to foster collaboration around the process of urban change.
To inspire the next generation of learners through immersive storytelling.
Rotate is on a mission to redefine cybersecurity for businesses, combining security and insurance to provide safety, assurance, and continuity for a steady journey ahead. 24/7, 365.
Intelligent, business-driven IP portfolio management platform.
Bring visibility to the maritime industry.
Your solo business, multiplied.
We envision a future where local makers overtake mass brands. On Wescover you’ll find small-batch, made-to-order, custom and commission pieces directly from the people who make them.
Helping applicants land their dream jobs.
Transform in-store shopping into an irresistible experience with everything shoppers love about online shopping.
Team
We ride the wave with you from day one, and provide strategic, financial, and operational support all the way.
Nadav Eylath
Nadav has led seed for notable companies including Netlify, Wescover, and Disclosures.io (Acq. by HomeLight). Additional notable investments include HoneyBook, Future Family, Opendoor (IPO) and Peer5 (Acq. by Microsoft).
Roni Bonjack
Roni brings operating experience working in startups and big tech. She has built and led global startup programs for Google and then for Facebook.
Yael Shatsberg
Yael's background spans government and private sectors, with roles at the Israeli Ministries of Finance and Health, Saatchi & Saatchi, and Accelerant. Now an Analyst at at.inc/, she applies insights from her MA in Political Economy and BA in International Relations from the Hebrew University of Jerusalem.
Maureen Esteban (Kela Accounting)
Maureen brings 15+ years in the accounting field, leveraging her experience at KPMG and NerdWallet, Maureen builds strong accounting foundations for tech companies that help them scale from startups through an IPO. Maureen has a BA in Business Economics from UC Santa Barbara and a Master of Accountancy from Golden Gate University.
We want to be there at the very beginning.
We work with courageous founders that build bold technology on a global scale, as early as when their visions are still on the drawing table. Whether you’re at seed stage, at incorporation, or still at your day job shaping your vision for something new, we want to hear why you’re ready to dive in. We want to be there at the very beginning.